01
Start With the Brand
The merchandise direction started with the existing Fireside Coffee Co. identity so the seasonal artwork could still feel connected to the business.
Custom Apparel & Branded Merchandise
Fireside Coffee Co. Holiday Merch
Seasonal apparel created for Fireside Coffee Co.'s 2025 holiday merchandise collection in Southeast Michigan.
Project Details
Fireside Coffee Co. — 2025 Holiday Merchandise
Service: Custom Apparel & Branded Merchandise • Industry: Coffee & Retail • Region: Southeast Michigan • Year: 2025
The Project
Seasonal merchandise designed around the Fireside brand
Blue Monster Graphics created holiday merchandise artwork for Fireside Coffee Co.'s 2025 seasonal collection.
The project brought a holiday direction into branded apparel while keeping the overall design connected to Fireside Coffee Co.'s established visual identity.
The Deliverables
Holiday apparel design
- 2025 holiday sweatshirt design
- Seasonal merchandise artwork
- Front and back apparel graphics
- Brand-consistent holiday merchandise direction
The Creative Approach
Holiday merchandise that still feels like Fireside
Seasonal merchandise works best when the holiday concept supports the brand instead of replacing it.
02
Build the Holiday Look
Seasonal artwork was developed for the 2025 holiday merchandise while keeping the overall direction appropriate for a branded retail piece.
03
Design the Full Garment
The sweatshirt uses a smaller branded front treatment and a larger illustrated back design, creating interest from both views while keeping the pieces visually connected.
Southeast Michigan Client Work
Creative work for a Michigan brand
Fireside Coffee Co. is part of Blue Monster Graphics' growing body of work with businesses and organizations in Southeast Michigan.
This project shows how an established business can carry its identity into seasonal merchandise while keeping the brand recognizable.
Explore Southeast Michigan Services →